The Tourism Boom: A "Golden Opportunity" for the Global Citizen Generation

The recent holiday from April 30 to May 1, 2025, was more than just a break; it was a summer love song written by the footsteps of travelers. From the magnificent Saigon to the ocean-breezed Phu Quoc, from the deep blue seas of Da Nang to the refreshing riverlands of Can Tho, Vietnam emerged not merely as a destination, but as a shared home of emotions—a place where people find connection, joy, and unspoken love.

And then, in a small corner by the river, strangers sang together—not for a stage or an audience, but because their hearts shared a single rhythm: the joy of living, meeting, and sharing. These are not only memorable moments but also a strong signal that Vietnam's tourism is rising to become a global destination, highlighting an urgent need for a professional, courageous, and globally integrated workforce.

HUIT: Cultivating Service Experts for a New Era

Anticipating the trends of global integration and digital transformation, Ho Chi Minh City University of Industry and Trade (HUIT) proudly launched the new Tourism major in 2025, expanding and enriching the modern service ecosystem. This program goes beyond fulfilling basic educational needs; it is highly strategic, fostering comprehensive student development while closely aligning with practical industry demands and the rigorous requirements of globalization.

By promoting a high-quality training curriculum, HUIT is committed to providing students with a solid foundation, preparing them to confidently face global challenges and opportunities, and empowering them to tap into the boundless potential of the tourism industry amidst the world's dynamic transformation.

Tourism Major – Entertainment and Event Management Specialization at HUIT

The Tourism Major – Entertainment and Event Management Specialization at HUIT is a pioneering training program designed to meet the demands of the global labor market in the era of integration and digital transformation:

• Solid Knowledge Foundation: The program is built upon a robust academic framework and modern teaching methodologies.

• Management and Creative Skills: Students are equipped with the executive, managerial, and creative skills necessary to lead the future of the tourism industry.

• Flexible Curriculum: Designed to bridge theory and practice, the program helps students clearly grasp the challenges and opportunities within global tourism.

• Tourism Service Management: Students learn to manage tourism services, develop distinctive tourism products, and build effective marketing strategies in the travel sector.

• Essential Soft Skills: The curriculum emphasizes critical soft skills such as cross-cultural communication, team management, and problem-solving, enabling students to thrive in multinational and multicultural environments.

• Global Integration: The combination of theoretical learning and practical application allows students to rapidly integrate both domestically and globally. Bright career prospects await graduates at international travel agencies, leading tour operators, and domestic tourism enterprises.

"Real Learning – Real Practice" with a Strategic Corporate Network

Unlike purely theoretical educational models, HUIT offers Tourism students a highly practical learning environment. Knowledge is not only acquired through textbooks but also experienced firsthand through a prestigious and extensive network of partners, including:

• Luxury hotel chains: Majestic, Grand Saigon, InterContinental, New World, and more.

• Leading travel agencies: Vietravel, Saigontourist, Fiditour, among others.

• Coastal resort chains across Phu Quoc, Phan Thiet, Da Nang, and other key tourist destinations.

• Airports, airlines, and logistics providers serving international operations.

Concurrently, HUIT consistently organizes practice-oriented programs such as "Tourism Career Week," hands-on workshops, and career simulations (e.g., tour guiding, event management, and professional communication with international guests). Through these activities, students not only accumulate knowledge but also develop critical soft skills, preparing them for a robust career and equipping them to face the challenges of the international tourism and hospitality sector.

Globally Ready – Steadfast on Every Journey

Amidst the strong wave of growth from international tourism markets such as India, the Middle East, Northeast Asia, Australia, and Japan, HUIT is pioneering a new era in tourism education. The university not only meets but leads in adopting global trends, introducing innovative initiatives so students can develop comprehensively within the international service industry:

• Integrating Digital Tourism and Artificial Intelligence (AI) into the tour and hotel management curriculum, helping students access and master advanced technologies to enhance their competitiveness in the digital age.

• Developing a bilingual training program with outcomes benchmarked against international standards, expanding career opportunities not just in Vietnam but around the globe.

• Facilitating internships and student exchange programs with countries boasting strong tourism sectors—such as Thailand, South Korea, and Singapore—providing practical, hands-on experience and enhancing students' international exposure.

HUIT: The Starting Point for Limitless Journeys

As the world changes at an unprecedented pace, a trip is no longer just a journey of discovery, but a miraculous connection. In this context, tourism professionals are not merely service providers; they are value creators and facilitators of extraordinary emotions.

At HUIT, students do not just learn to understand; they learn to become global citizens, confidently navigating their own paths and guiding others to unforgettable experiences. HUIT students are equipped with a solid knowledge base while developing creative thinking, leadership skills, and the ability to bridge diverse cultures, thereby unlocking vast opportunities and leaving their distinct mark on the global tourism map.

HUIT Website Editorial Board

Department of Admissions and Communication